Ready for mobile traffic: 5 reasons why you should optimize your online store for mobile commerce

The share of mobile traffic in Russia is growing every day. According to Liveinternet, about 62% of all traffic in Runet is mobile. Given this fact, now is a good time to show as much attention as possible to customers who came to you from mobile devices. It makes sense to optimize your online store for smartphones and tablets, but why is this so important?


Here are some significant reasons why mobile optimization is crucial today.

1. Smartphones are everywhere.
Mobile Internet is available to many, and smartphone users are no longer in
the minority. More than half (68%) of the adult population of Russia currently own a smartphone, and this figure will grow over the next 4 years.
These users have become less likely to make calls, and they spend most of their time online via a Wi-Fi network, or via 4G mobile Internet.

2. Most of all Internet traffic is mobile.
What is the most important goal of any online store owner? Attracting traffic. According to the Russian Association of Electronic Communications (RAEC), 62 million Russians use mobile Internet every month in 2016. And if you want to attract as many customers as possible to your online store, then you need to refocus on mobile devices.


3. Smartphone users interact with content differently.
If your beautiful website works well for desktop users, you might think that there is no point in optimizing it for mobile devices. Also, what is the difference between a customer who came from a smartphone and a customer who came from a desktop computer or laptop? For example, mobile users interact most with videos, images, and other visual elements. That's why Instagram is so popular. This means that in order to capture a mobile audience, your online store must have all the necessary visual content for convenient and pleasant interaction.

4. Mobile users use multiple devices.
Owning multiple devices with internet access means that people are more likely to switch from desktop to smartphone and back again when searching for something online. For many users, you can identify a tendency to get acquainted with a web resource via a smartphone, and then proceed to purchase it via a desktop computer. So, even if most of your orders now come from desktops, you may soon start losing potential customers if your site is not optimized for mobile trading.


5. Mobile optimization will give you an advantage.
Optimizing your site for mobile devices doesn't just mean keeping up with the times. A significant number of online commerce sites are still not adapted to mobile devices, so such a step as optimizing your online store for a mobile user is a great way to give yourself an advantage over competitors.


How can I quickly optimize my website for mobile devices?
The benefits of website optimization for mobile users are obvious, but how can this be implemented? There are three options: first, you can make your site adaptive yourself, while spending some time on development; second, you can buy the 1C-Bitrix mobile app as an addition to your business; third, you can buy a ready-made adaptive template, while saving your time and money money. It's up to you to decide how to implement this task.


Make your choice.
So, there are several ways to create an effective online store adapted to mobile devices, but the first step is to implement a design that takes into account the preferences of mobile users, as for example in our Pro series solutions.
All of our templates have a responsive design, which means you are one step away from optimizing your site for mobile commerce. All that remains is to fill your catalog with products and other sections of the site with useful content, and you have created an effective web resource for online trading.


All mobile traffic.
Sincerely, ALFA Systems Team